LOOX is not a place,
it’s a feeling
The new local LOOX-the alpine club at the valley station of Obereggen is unique both in terms of architecture and in terms of concept and it is the new heart of the Val d’Ega. The spectacular architecture of the new Après Ski, with its fluidly recessed lines at the foot of the Latemar, near the slopes, creates its own space, dividing it into three distinct areas.
The synergy between the original architecture, the brilliant program of events, the innovative gastronomic concept and the show of lights, shadows and sounds creates unforgettable moments for all visitors.
Did you know that the architecture of the building was also a source of inspiration for the name LOOX? LOOX is a combination between “looking” and “lux”. “Looking” stands for the all-around view inside and outside the venue, capable of making the mountains and nature tangible, while the “Lux” lighting serves as a symbol for the innovative concept of light of the local.